Sponsored content for SugarCRM

Manufacturing companies worldwide are gearing up for a significant transformation centred on environmental sustainability. This shift is driven by stricter environmental regulations, changing consumer behaviours, and deeper engagement with Industry 4.0 technologies.

Manufacturers are now innovating to meet stringent environmental regulations and evolving consumer demands. Key to this transformation is the efficient use of resources and reduction of waste—hallmarks of sustainable manufacturing.

This is where customer relationship management (CRM) systems come into play, providing detailed insights into production processes, supply chain logistics, and customer behaviours. 

Harnessing data for a greener future

Traditionally used to manage customer relationships, CRM systems are now pivotal in gathering and interpreting data to boost eco-friendly practices. These systems offer a comprehensive view of customer needs and production efficiency, enabling manufacturers to adjust production volumes and prevent overproduction.

Cooke Industries, a specialist in HVAC products and a SugarCRM customer, is among those leading the charge by leveraging CRM data in their production forecasting, revolutionising their sustainability efforts.

Mike Cox, business transformation leader at Cooke Industries, said: “We are now able to use data from SugarCRM which can help us resource more efficiently and track compliance toward our goals.”

Fostering eco-conscious relationships through tech

With technologies like artificial intelligence and big data analytics, modern manufacturers have unprecedented opportunities to reduce their carbon footprint and ensure their business models are both economically and environmentally sustainable. As a result, greater transparency and environmental responsibility are now crucial in building and retaining eco-conscious customers.

Furthermore, CRM systems play a crucial role in tailoring marketing strategies that foster stronger customer connections.

SugarCRM helps Cooke Industries track the hours allocated to specific products, improving production planning and providing a comprehensive data overview for informed decision-making.

By leveraging CRM data insights, manufacturers can develop strategies that resonate with their audience, ensuring they deliver the right message at the right time.

For manufacturers aiming to start or enhance their sustainability journey, understanding the full potential of CRM is vital. Discover practical insights and strategies to drive sustainability and operational excellence by accessing SugarCRM’s comprehensive guide on “Connecting the Manufacturing Value Chain” here.

The post Beyond insights: CRM’s transformative role in sustainable manufacturing appeared first on Australian Manufacturing.

Sponsored Content for SugarCRM

Digital transformation technologies are experiencing a gold rush in the manufacturing industry, not just in Australia but beyond. However, amid this surge in cutting-edge tech and automation processes, a fundamental element remains crucial: trust.

Trust serves as the cornerstone of any successful industrial digital transformation. After all, even the most sophisticated tools can fall short of their potential if stakeholders are reluctant to embrace them. 

In an exclusive interview with Australian Manufacturing, SugarCRM Chief Product Officer Paul Farrell shared insights into how their solutions actively shape the future of customer interactions.

Let the platform do the work

As modern companies aim to stay competitive in an ever-evolving industrial landscape, understanding and leveraging generative artificial intelligence becomes an urgent necessity. This goal has been why SugarCRM invested heavily in GenAI and collaborated with customers to optimize the use of the technology.

“Across AI, in general, we look at how it both advises and assists users in their daily tasks so they can focus on the right tasks and deliver the utmost value,” Farrell said.

One of the key areas where SugarCRM employs generative AI is the intelligent summarization of vast amounts of data generated from customer interactions. This capability enables users to quickly grasp the status of an account, understand the underlying sentiment, and determine necessary actions to serve customers better.

Data privacy

Generative AI is revolutionising industries by enhancing efficiency and personalisation, but as Farrell points out, this rapid adoption comes with significant privacy concerns from clients.

“Some customers highlighted that they were already seeing users adopt tools like ChatGPT, without seeking approval from IT. Since company data includes many of the things that separate a business from their peers, and customer data contains PII (personal identifiable information) which is often regulated, it’s understandable that IT leaders need to ensure that information stays private,” the SugarCRM chief product officer noted.

To address this concern, SugarCRM has developed a robust, multi-layered approach to secure data in the age of AI. This enables the CRM developer to ensure that their customers can safely navigate the complexities of modern technological landscapes, staying competitive while upholding stringent data security standards. 

Humanizing automation

The core of digital transformation should not merely revolve around the technology itself but its capability to enhance human interactions. This perspective is crucial in an industry often criticized for losing the human touch amid the rush towards automation and efficiency. 

Farrell emphasised that optimizing person-to-person collaboration has always been a core component of what SugarCRM does. 

The company aims to drive trust by providing customers with a comprehensive view of their operations by gathering information from every customer interaction— whether during the sales process or extracted from deep within the company’s ERP system. This allows customers to ensure that they always have the most accurate, up-to-date information. 

Looking forward, Farrell said SugarCRM is committed to remaining at the forefront of CRM technology and continually integrating the latest advancements to benefit its users. 

“Looking at our history of Open Source, browser experience, cloud, mobile, business Intelligence, AI & ML and more recently gen AI. We have and always will provide technology that delivers competitive edge that can be easily consumed and trusted by our customers,” he noted.

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Amid rapid technological progress and dynamic shifts in the business environment, businesses across all sectors must remain ahead of the curve.

Brad Kasell, a seasoned expert in business intelligence and technology at Domo, a cloud-native data experiences innovator, shares his perspective on the emerging trends reshaping the manufacturing sector.

In an exclusive interview with Australian Manufacturing, he delves into the transformative potential of technology, the imperative of data-driven strategies, and the crucial role of upskilling in navigating the evolving terrain of modern manufacturing.

Exploring emerging technologies

Brad Kasell, principal technology strategist at Domo APAC, underscores the role of emerging technologies in driving innovation within the manufacturing sector.

Manufacturers these days are poised to explore a spectrum of emerging technologies, such as augmented reality (AR) and virtual reality (VR) that offer transformative potential in enhancing operational efficiency and product innovation. However, Brad advocates for strategic considerations to precede their implementation, emphasising the importance of aligning technological investments with overarching business objectives.

“In the case of manufacturing, augmented/virtual reality (AR/VR), much like the internet of things (IoT), have been considered transformative technologies. While great long-term potential exists, I think it is fair to say that in the short-term results have been underwhelming.”

He continued, “The reason for this is that, in the early phases of any new technology, the emphasis is on the technology itself, rather than the “boring old” business outcomes. Change is endorsed for its own sake with the expectation that benefits will flow “later”.

Kasell remarked that organisational innovation initiatives face the challenge of requiring greater business impact and maintaining the discernment necessary to decline opportunities with responses such as “no”, “not right now”, or “not like that”.

Embracing green tech through data

The ascent of green technologies underscores a paradigm shift in the manufacturing landscape, driven by evolving societal expectations. The Domo official elucidates how data can catalyze identifying opportunities to bolster Environmental, Social, and Governance (ESG) initiatives, noting, “Current ESG benefits are mainly derived from marketing, public relations, or a response to customer expectations.”

He stressed, “For green technologies to move into mainstream usage, data is required that supports tangible and ongoing business impact such as cost reductions or increased revenue.”

Cybersecurity measures

Brad said he foresees a landscape where cyber-attacks become increasingly sophisticated, posing formidable challenges to manufacturers.

He also advocates for proactive measures, urging manufacturers to fortify their cybersecurity frameworks and embrace comprehensive data protection and governance programs.

Harnessing predictive analytics for operational excellence

Predictive analytics emerges as a cornerstone in the pursuit of operational excellence within the manufacturing sector. Brad elucidates how data-driven predictive models can optimise production processes, mitigate risks, and enhance supply chain resilience.

“Predictive analytics have always been part of operational excellence however newer Artificial Intelligence capabilities build on the progress in recent years with Machine Learning to develop more accurate and refined models, often producing new and unexpected insights,” he explained.

Empowering the workforce through upskilling

Kasell said he envisions a business landscape where organisations prioritise investments in data literacy and curiosity, equipping employees with the requisite skills to navigate the data-driven terrain effectively.

He explained, “Data literacy is a foundational skill that demands consistency across the organisation, such that all parties understand the meaning and purpose of the available data, and its relevance to the specific business problems at hand. Without a common understanding of data, many analytics programs are wasted.”

He stressed that in addition to data literacy, cultivating a sense of data curiosity emerges as an aspirational skill set.

“By developing a culture of data curiosity, the organisation is equipped to solve tomorrow’s problems and to create new products and services that are aligned with the market and their own capabilities,” he concluded.

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Sponsored Content by Telstra

Data is the backbone of modern manufacturing processes, encompassing everything from customer preferences and supply chain logistics to throughput and product quality metrics. 

In an exclusive interview with Australian Manufacturing, Lenka Bednarikova, Telstra Purple’s Data AI Practice Lead, discussed the complexities surrounding data and automation in the manufacturing industry. 

The Telstra expert zeroed in on the importance of understanding what data and automation truly entail for the manufacturing sector, including the current gaps and barriers faced by the industry, the benefits of digital transformation, and Telstra’s role in guiding manufacturers through this journey.

The challenges 

Many companies across Australia’s industrial landscape have begun to recognise the true value of data in their supply chains, monitoring systems, and assets. However, the challenge lies in moving beyond data collection. 

An Industry Update Manufacturing Magazine survey revealed that 86 per cent of manufacturers in Australia are sitting on vast amounts of data – about half of their arsenal – without fully utilising its potential. 

According to Bednarikova, this underutilisation can be attributed to a slew of factors, including corporate siloes and the lack of actionable data. More often than not, companies simply do not have the knowledge or capabilities to extract value from the data they collect. 

A recent survey of more than 150 CIOs found that organisations that were prepared to embrace artificial intelligence cited data literacy as a major barrier. 

“Technology is only as good as the value it generates, and so it’s imperative that organisations understand the business problem they are trying to solve for, and that there is alignment in strategy across the organisation – from the boardroom to the coal-face,” Bednarikova said. 

Getting started

One of the most common industry misconceptions is that changes in technology solely propel AI adoption. When in fact, according to the Telstra expert, the success of adopting AI relies upon organisational change. 

“Organisations may have as their goal to optimise and improve efficiencies and hope that implementing AI can deliver this, but often their structures, for example, siloed operations, can hold them back.” 

Bednarikova also highlighted the critical role of integrating information technology (IT) and operational technology (OT) in allowing IT teams to address the unique OT challenges related to worker safety. 

“When the organisation as a whole is on board with understanding the strategy, the value of data, and the outcomes to be achieved, then the organisation is more likely to be successful,” she noted. 

“It is for this reason that I believe having a strategic foundation with mission clarity, leadership buy-in, a clear roadmap and the right enablers are the keys to successful implementation.” 

Telstra’s role in the digital transformation journey

A robust data infrastructure and skilled workforce are foundational to Australian manufacturers’ journey to embracing industrial automation and digital transformation. 

Telstra is well-positioned to help Aussie manufacturers embrace industrial automation and become data-driven organisations. 

“Our human-centred approach to strategy design means that we put your business, and your people at the heart of any solution. We adopt a technology-agnostic approach to solution development with thanks to our partnerships with a wide range of technology vendors,” Bednarikova noted. 

Find out more at Intelligent Manufacturing by Telstra Enterprise. 

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Sponsored Content by Telstra

As the Australian manufacturing sector faces the challenges and transformations that come with rapid globalisation, the role of digital technology within the industry has never been more critical. 

Jon Young Flores, Group Owner for agribusiness, manufacturing, logistics, and retail at Telstra, sat down for an exclusive interview with Australian Manufacturing and spoke about how Telstra is partnering with Aussie manufacturers for a more connected, efficient, and sustainable future.

We spoke about digitisation outcomes and challenges and what Young Flores sees as the most common technology challenge to unlocking Industry 4.0. When asked, here are Young Flores’ top three digitisation outcomes for Aussie manufacturers.

1. Better effectiveness and value

With external competitive, economic and supply chain pressures, it’s little wonder a recent report from ADAPT (2023) cited 92% of manufacturing CIOs in Australia rank “Improving operational effectiveness” as their number one business priority.

During the interview, Young Flores emphasised that in a rapidly evolving global manufacturing landscape, the optimisation of information and operational technology systems emerges as a fundamental step toward achieving enhanced productivity and cost-efficiency in factory operations.

Another source of value exists beyond the boundaries of the manufacturer – it’s held in supply chains. A report from Gartner has estimated that 80 per cent of companies will suffer significant value loss due to a failure to merge their digital supply chain twin and control tower initiatives through 2024.

The convergence of digital solutions and the need for connectivity has never been greater, according to the Telstra executive.

Young Flores says, “Our experts can work with you to connect business applications and machinery across facilities, warehouses and supply chain partners and then identify and automate tasks to improve the precision, consistency and speed of your processing, assembly, quality control and distribution.”

2. Creating a safer work environment 

Safety hazards have been a constant unwelcome element in the traditional manufacturing sector, accounting for almost 10 per cent of workplace fatalities in Australia, according to SafeWork NSW.

Automation has introduced a wide range of sophisticated monitoring and control systems designed to pre-emptively identify and help to mitigate potential safety issues before they escalate into accidents.

Young Flores highlighted Telstra’s services that are focused on creating a safer working environment for skilled workers, extracting better outputs out of existing assets, and providing a distinctive competitive advantage to customers.

The Telstra Executive gave the example of deploying IoT sensors to automate monitoring and alerting for air quality, temperature, noise and intruders. In another example, he spoke about the power of bundling managed video surveillance with advanced AI-powered analytics, security services and communications.

One of Young Flores’ personal favourites is the potential of smart wearables that can record skilled workers’ blood oxygen levels and skin temperature, and area access privileges, in helping to boost workplace safety in the manufacturing industry.

“All of this can only work with connectivity. Reliable, fast connectivity, this needs to be right at the core” Young-Flores said.

3. Competitive edge

According to a recent KPMG report, 78% of manufacturing CEOs feel pressure to be quicker to invest in digital opportunities. But how do they prioritise amongst all the digitisation opportunities ahead of them?

When asked about the most powerful catalyst to innovation within global manufacturing, Young Flores’ answer was clear. “Cloud is where it starts and where it ends, you can’t effectively transform without a really well built and solutioned cloud architecture” Young Flores said.

And cloud modernisation can be done cost-effectively. A recent example of this is Telstra partnering with one of the world’s largest manufacturing firms to deliver accurate and insightful information about its cloud infrastructure in real-time, helping it to reduce unnecessary costs and reinvest this capital and deliver improved services for its customers.

The results of the implementation have been staggering, with thousands of dollars’ worth of cost savings per month. This includes a macro cost saving that was achieved in under 5 months of 20 per cent of total cloud expenditure, which is the equivalent of US$300,000 per year.

Partnerships and ecosystems

Staying ahead in a highly competitive global manufacturing landscape amid Industry 4.0 requires the right combination of technology, professional services, and industry insights.

There are some big challenges to solve and even greater opportunities. However, manufacturers don’t need to do it alone. Jon Young Flores emphasised the power of strategic technology services partners such as Telstra who brings all of this together to help customers and industry solve their business challenges through digitisation.

Find out more on how Telstra is enabling Australian manufacturers at Intelligent Manufacturing by Telstra Enterprise.

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With the rapid advancement of urbanisation and infrastructure development all over the world, the question of how to address the volume of waste produced by the construction industry has become a serious and pressing issue on a global scale. 

Progress often comes hand-in-hand with environmental consequences and the current situation in Australia’s construction industry is no exception. 

According to a report from the New South Wales Protection Authority, construction and demolition waste accounts for the largest proportion of waste generated, with 12.5 million tonnes in 2019-2020. 

Fortunately, with organisations and the government driving the transition to a circular economy, the construction sector also accounts for the highest proportion of waste recycled, with 9.6 million tonnes. 

In an exclusive interview with Australian Manufacturing, Andre Gobett, general manager and director for recycling at Australian construction materials company Boral, provided a peak of how the business is contributing to driving sustainability in the industry. 

Construction materials from a circular economy 

In an era where environmental consciousness is no longer an option but a necessity, companies like Boral seek to rewrite the narrative of construction as a notorious contributor to waste and pollution. 

Boral has introduced its end-to-end Circular Materials Solution (CMS), a system designed to manage demolition and excavation waste materials for remanufacturing, returning them as recycled building products for more sustainable commercial outcomes. 

As part of the process, the company leverages its network of 14 recycling facilities around the country to manage waste materials from demolition and excavation projects, such as concrete, excavation-sand, sandstone, RAP, and brick, diverting them from landfills. 

These materials are then processed and remanufactured into recycled, low-carbon construction materials ready to be reintroduced back into the industry. 

“Our CMS is one plank in our program of works to develop the circular economy in Australia and complements our work to use industrial waste by-products, such as recycled asphalt pavement, slag and fly-ash to produce lower carbon cement and concrete products, and our work to use waste-derived alternative fuels to replace fossil fuels in our manufacturing kilns,” Gobett said. 

How does it work?

Boral’s CMS starts with early customer engagement, enabling customers to identify the materials that can be recycled at facilities, along with materials that can be used as part of Boral’s land rehabilitation program. 

Throughout the whole process, Boral plays a proactive role, particularly in the pre-construction and construction phases, where it delivers detailed reporting on sustainable outcomes, recycling rates, carbon content material flows, and green credits or certification for customers. 

Embracing new things for change 

It is no secret that tradition runs deep in industrial sectors, particularly construction, with companies priding themselves on tried-and-true materials and time-honoured processes. 

This is why it is no surprise that one of the key challenges faced by Boral in driving sustainability is the “natural conservativeness” of the construction industry to take up new things. 

Gobett also pointed out the challenge of obtaining regulatory acceptance for recycled inclusion in the mixes used in construction, as well as the existence of smaller operators that might not fully respect all regulatory requirements. 

“In addition, the planning and approvals process is too lengthy and cumbersome and can be a deterrent itself.”

“Despite this, we continue to grow the business by working hard to engage with our customers, regulators and partners within the construction industry and maintain strict processes that underpin the quality of our products and services,” Gobett added. 

Convincing stakeholders to adopt new methodologies and materials demands not only technological advancements but also an openness to exploring uncharted territories for the sake of driving a greener, more sustainable future. 

To learn more about the role of a circular economy in construction and Boral’s Circular Materials Solution, visit boral.com.au. 

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Sustainability has become a significant driving force in the global food supply chain as the demand for alternative products increasingly pressures manufacturers and distributors into abandoning single-use non-biodegradable plastic packaging.

In a bid to boost sustainability, material science company Great Wrap has ventured into a trailblazing partnership with Spiral Foods, a supplier of quality traditional foods in Australia, leading the food and beverage (F&B) industry in adopting compostable food packaging materials. 

In an exclusive interview with Australian Manufacturing, Great Wrap Co-CEO and Co-Founder Julia Kay highlighted the benefits of the collaboration and what it means for compostable innovation in the F&B industry. 

Reinventing the future of food distribution

Great Wrap, a company established in 2019, is the producer of the only compostable stretch wrap in Australia and the world’s first Compostable Pallet Wrap made with food waste and compostable biopolymers. 

The company began partnering with businesses and like-minded brands in Australia to advance its goal of ending the existence of traditional stretch wrap while having a positive impact on supply chains around the country. 

On the other hand, Spiral Foods Group, an Australian-owned and operated company, was on the lookout for strong and sustainable packaging materials to be used in the distribution of pallets containing its organic products across Australia and beyond. 

“Spiral Foods reached out to Great Wrap earlier this year as they were interested in using our Compostable Hand Pallet Wrap and Compostable Machine Pallet Wrap. Since then, we’ve worked closely with them to test and trial our product and ensure it met the standards needed to ship pallets around the country and internationally,” Kay said. 

Together, the two companies aim to make significant strides in introducing compostable materials to the manufacturing and distribution industries and serve consumers who value responsible business practices.

Sustainability in the supply chain

Manufactured using food waste and compostable biopolymers, Great Wrap is designed to help businesses decarbonise their operations while keeping the durability of traditional pallet wraps used today. 

However, unlike traditional wrap, which can take hundreds of years to break down in landfills, Great Wrap is compostable and does not persist in the environment indefinitely. 

“Using a product like Great Wrap just fits in with what we are trying to do at Spiral Foods. We want our products to be as natural as possible and our packaging to be as sustainable as possible, so using a compostable pallet wrap is another piece of our puzzle,” said Raphaelle Wilson, marketing director of Spiral Foods.

Spiral Foods started importing traditional foods from Japan, including naturally fermented miso and sauces, noodles and sea vegetables. Macrobiotic foods were a niche market in Australia in the 70’s and Spiral Foods worked with small artisan manufacturers during this era. 

Now, with 40 years of experience, the company touts an expansive customer base around the world and sends out pallets of products across Australia and abroad. 

“We send out pallets of products both nationally and internationally. We send a lot — definitely in the tens of thousands each year. A strong and reliable pallet wrap is a non-negotiable,” Wilson said. 

Spiral Foods now uses Great Wrap’s Compostable Hand Pallet Wrap in its Coburg warehouse, with plans set to adopt Machine Pallet Wrap after the product’s launch in the near future. 

Transition to compostable 

With the call for environmentally friendly practices across industries resonating more than ever, companies are deploying wide-ranging initiatives to reduce their carbon footprint. 

The partnership between Spiral Foods and Great Wrap could serve as an entry point for compostable innovations to enter into the food and beverage industry, according to the Great Wrap CEO. 

“Spiral Foods is an early adopter of Great Wrap and we’re proud that they’re using our Compostable Pallet Wrap to wrap and send their pallets in Melbourne.” 

“As the only Australian manufacturer of compostable stretch wrap, it is promising to see a leading Australian supplier and distributor of quality foods transitioning away from traditional pallet wrap,” Kay said. 

By introducing the compostable pallet wrap into the F&B supply chain, Spiral Foods and Great Wrap aim to kickstart an industry-wide transformation towards a greener, more sustainable future. 

For more information about Great Wrap, visit greatwrap.com.au.

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The 2023 Australian Manufacturing Competition recently crowned its champions, with Verbotics, an industrial robotics software company, taking home the top honour in the advanced manufacturing category.

The company said this win underscores the significant strides Verbotics has made in revolutionising the industrial robotics landscape within the manufacturing sector.

This year, the competition featured an advanced manufacturing category, sponsored by the NSW Department of Industry.

In an exclusive interview with Australian Manufacturing, Dr Andrew Short, technical director at Verbotics, said the company’s accomplishments at the competition have opened up new avenues.

For one, the recognition has facilitated connections with a network of innovative Australian enterprises and advisors eager to expand on a global scale.

With international expansion plans on the horizon, particularly in North America, Short said the invaluable guidance and connections from this competition are expected to play a pivotal role in Verbotics’ future growth.

In particular, Verbotics specialises in developing intelligent software for welding robots. This technology simplifies and expedites the robot programming process, offering several advantages to manufacturers.

The process begins with the analysis of a 3D model of the workpiece, identifying weld locations, and autonomously planning all robot movements, eliminating the need for human intervention.

“We make robotic automation viable where it previously was simply impossible to use, unlocking all the benefits that come along with welding automation,” Short remarked.

While Verbotics clinched victory in the advanced manufacturing category, the ultimate winner of the competition was ARIA Research, a company dedicated to creating technology that converts images into sound for individuals with visual impairments.

Other notable winners included Hypersonix Launch Systems, who excelled in the Space and Defence category and were runners-up in the Advanced Manufacturing category.

In addressing the global shortage of skilled welders, Short said the company aims to empower manufacturers to unlock the advantages of welding automation, enhancing safety, productivity, and product quality.

“More broadly, we can help make local manufacturing competitive which can improve supply chain resilience, create jobs, and reduce the need to ship parts from overseas when they can be manufactured locally competitively,” he explained.

Meanwhile, Dr Short stated that high-mix, low-volume manufacturing brings challenges to the forefront, emphasising that Verbotics has effectively addressed these hurdles with their solution.

“A major challenge is to make a piece of software that can achieve complex welding results while remaining quick and easy-to-use, which is a key focus and ongoing challenge for us,” he remarked.

Short added, “Another key challenge is to make a solution that “just works” in the real world. There’s a lot of moving parts, and it’s important for the software to make the right decisions so the end result is ready to run on the shop floor.”

In turn, he emphasised that Verbotics’ solution offers a seamless transition from digital twin models to complex robot welding, minimising the complexities of programming.

Verbotics has set its sights on the future, with plans to continue expanding internationally and cultivating partnerships with robotic system integrators.

Dr Short said their aspirations extend beyond welding, as they explore the integration of sensors into their solution, allowing users to scan parts and automatically execute welding without the need for CAD models.

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